在刚刚过去的前半学期(1月19日到3月12日)上了两门必修课,其中 Operations 这门课几乎是人人喜欢,我想主要是因为这门课的老师实在是招人喜欢。
教授
Operations 这门课的老师是年轻的 Prof. Terry Taylor:
Taylor 教授是在麦肯锡做过两年后才进入学术界的,在斯坦福大学拿到博士学位后,主要在哥伦比亚大学任教过六年,2007年的时候来到伯克利:
B.S., Industrial Engineering, Stanford University, 1994
McKinsey & Company, Business Analyst, 1994 – 1996
Ph.D., Management Science & Engineering, Stanford University, 2000
Stanford University, Graduate School of Business, Global Supply Chain Management Forum, Director of Research, 2000 – 2001
Columbia University, Graduate School of Business, Associate/Assistant Professor, 2001 – 2007
University of California, Berkeley, Haas School of Business, Associate Professor, 2007 – present
我听一位二年级的同学说,他们以前跟 Taylor 教授聊过,问他为什么在麦肯锡做的好好的,后来要去学术界了,Taylor 教授回答说在麦肯锡做事,做完一个项目就结束了,满足不了他追根问底的求知欲(intellectual curiosity),于是他想去学术界把 operations 的问题弄明白和清楚。
第一节 Operations 课就让我震了一下,因为 Taylor 教授实在是我见过最井井有条( organized)的人。光看他写的课程大纲,别的课的大纲一般只是粗略的告诉学生每节课要上什么内容,他这大纲很仔细的告诉每节课前你要准备什么,课后你要看什么,哪节课你要带计算器,哪节课你要带电脑…… 连期末考试的地点,由于不是在商学院的楼里考试,他都给你画好地图!他把一切细节都安排好了,让人有一种特别好的享受VIP服务的感觉,呵呵。结论是:Taylor 教授真不愧是做 Operations 的!
Taylor 教授人也长得精神帅气(听说很多女生迷他,哈哈),每次都精神抖擞的西装革履、正装衬衫领带一丝不苟的来上课,他人又非常聪明,每次 Operations 课堂讨论气氛都很活跃…… 上他的课真是享受。
也难怪他无论在 Columbia 还是 Berkeley 教书都能拿 teaching 的奖:
Earl F. Cheit Award for Excellence in Teaching (Full-Time MBA Program), 2009
Earl F. Cheit Award for Excellence in Teaching (Full-Time MBA Program), Honorable Mention, 2008
Columbia Business School Dean’s Award for Teaching Excellence in a Core Course, 2003
教学方式
案例教学和课堂授课相结合,教授提供了不少case 让我们读,在课堂上讨论这些 case,还有一个模拟游戏.
内容
这课教了这些内容:
- Part I Physics and Economics of Production and Service Processes
- Process Analysis:
- Little’s Law: inventory = flow rate x flow time.
- Bottleneck determines system capacity.
- Batch production: economies of scale in production (setup costs) vs. inventory costs [EOQ model].
- Variability in Processes
- Variability leads to congestion and delay even when have more capacity than average demand.
- Queuing models of service systems.
- Process Analysis:
- Part II Supply Chain Management
- Critical-fractile Approach (Newsvendor Model)
- Value of delaying final production decisions by postponement (delayed differentiation) or using reactive capacity.
- If can’t adjust supply (hotel rooms, airplane seats), adjust demand through revenue management: booking limits on discounted fares, overbooking.
- Critical-fractile Approach (Newsvendor Model)
Taylor 教授多次反复强调一些重要的原则:
Operations Principles
- System performance is determined by the limiting resource (system capacity is the bottleneck capacity)
- Bottleneck capacity determines system capacity.
- Bottleneck may shift… when relieve bottleneck, or when product mix changes.
- Failure of one resource threatens overall system.
- Process choices should be integrated, consistent, self-reinforcing
- Power of consistent, self-reinforcing decisions.
- Risk in cherry-picking elements of successful operational models without considering interrelationships.
- Uncertainty and variability are painful…
- Performance degrades rapidly as utilization approaches 100%.
- Performance degrades with increased variability.
- Demand uncertainty makes managing supply chains challenging. Information distortion grows as move up supply chain away from end customer [Bullwhip Effect].
- …but proper actions mitigate this pain
- Build in slack/safety capacity.
- Eliminate the variability you can, schedule demand you can control, and accommodate the rest.
- Make intelligent gambles using critical-fractile approach.
- Powerful “pooling efficiencies” are obtained by taking advantage of “statistical economies of scale”.
如同上学期在最后一堂 Marketing 课跟 Rashi Glazer 教授告别的时候一样,在最后一堂 Operations 课跟 Taylor 教授告别的时候,我真心实意的鼓掌了很长很长时间。
非常棒的一门 Operations 课,非常棒的 Terry Taylor 教授。
我去年春节来伯克利的时候听过这位帅哥的课的,的确是非常好呀。再次赞一下。
Comment by Dan Xu — 08/14/2010 @ 10:13 pm
学长你好啊,我还是个在校的工科学生,不过现在也在一家化工企业做Operation的summer intern,对你文字提到的课程大纲和你们上课看的书很感兴趣啊,不知道是否方便分享啊?学弟谢了先O(∩_∩)O
Comment by Xin Qi — 08/15/2010 @ 3:51 pm
抱歉回复晚了。
MBA的课大都是大量使用案例教学(Cases),并没有什么指定教材。例如这门 Operation课,教授说 There is no required textbook. If you would like supplementary reading, an optional textbook Matching Supply with Demand: An Introduction to Operations Management by Gerard Cachon and Christian Terwiesch (2ndEdition, 2009, McGraw-Hill/Irwin) is on reserve at Haas’ Long Library. 所以他只是放了一本这个书在图书馆里,上课的时候从来也没提过这书。我也没看过那书。
上课主要就是讨论案例,而大量的案例是哈佛商学院(HBS)编写的,而HBS的案例是哈佛拿来卖给各个商学院的,所以很多案例都是各个商学院花钱从哈佛买来的,所以从尊重知识产权规定的要求说,这些案例是不能分享给别人的。抱歉。
Comment by Ding Feng — 08/29/2010 @ 11:06 pm